Digital Marketing Institute in Trivandrum
Video marketing
- Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
- Video is an SEO gold mine, helping build back links to your site, boosting likes and shares (which can effect search rankings), and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so be sure to post your videos to YT and tag, tag, tag with keywords/key phrases!
- Videos boost information retention. If your customers hear something only, they’re likely to retain about 10% of that information three days later; by contrast, if what they hear is accompanied by relevant imagery, they’ll retain an average 65% of that information three days later.
- In 2017, video content will account for an estimated 74% of all online traffic. Your customers love video. Would-be customers also love video, which means good video marketing can attract new visitors.
- Email subject lines that include the word “video” see a 19% increase in open rates, and a 65% boost in click-through.
- Four times as many customers would prefer to watch a product video, than read a product description.
Video marketing refers to the use of video to market or promote your brand or offering on digital channels.In simple terms, when you use video to market your brand, product or service, engage on social media channels, educate your prospective and current customers, and interact with them, you’re said to be using video marketing. It's been said that an image is worth a thousand words. For a video, multiply that by another thousand. That is the basis of video marketing, a powerful form of marketing that effectively engages your audience as a part of your marketing campaigns.
Stay visible longer on social feeds
Get more exposure and engagement
Increase the understanding of your product
Stand out more
Provide a more personable way to engage with your audience
Are powerful sales tool
Rank higher in search
Are growing in popularity across platforms
Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
Once upon a time, cost was a serious challenge to video marketing: The cost of equipment, editing software and, from an end-user’s perspective, the data cost of consuming online video.
Today, those challenges are mostly in the rear-view mirror. Yes, you still need some budget – good equipment, editing software and a delivery platform are more affordable than they once were, but they’re not free – and you do need a marketing team with experience in video, but these are all surmountable obstacles.
In fact, the biggest challenges of video marketing in 2017 are strategic: How to build a solid and effective video marketing strategy, how to create content that people want to consume, and how to create engaging videos that get shared. Additionally, video content marketers need to have a solid understanding of metrics, and how they indicate a video’s success and areas for improvement.
Digital Marketing, Medical Coding, Medical Scribing, Medical Transcription
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